Xmas is traditionally a time for giving, not just to loved ones, but to those less fortunate.
Here at Purolabs we care deeply about our impact on the planet, as well as supporting communities and causes which share our values.
That's why we're excited to announce our 2021 Xmas Give Back campaign in conjunction with SOS Pantanal - a Brazil-based charity dedicated to protecting the largest tropical wetland area in the world.
For the next 12 days (6th to the 17th of December), we'll be running a different promotional special offer each day on our social media and email newsletter.
Additionally, we'll also be donating £1 from every order placed during this period to SOS Pantanal.
What is the Pantanal?
The Pantanal is a natural region encompassing the world's largest tropical wetland area, and the world's largest flooded grasslands.
At more than 42 million acres, the Pantanal is a UNESCO World Heritage Site and the largest tropical wetland in the world - comprising around 3% of the entire world’s wetlands.
The Pantanal covers an area slightly larger than England and is located mostly within the Brazilian state of Mato Grosso do Sul, but it extends into Mato Grosso and portions of Bolivia and Paraguay.
The Pantanal is considered a complex of different ecosystems and it is actually where the Cerrado, Chaco, Amazon, Atlantic Forrest and and Bosque Seco Chiquitano meet - which is what makes it so special.
Why Is It So Important?
Wetlands play a vital role in the earth's ecosystem and have a powerful ecological purification effect - making them important for climate stabilisation.
As the world's largest tropical wetland, the Pantanal is critical for fighting climate change and protecting endangered species.
While not as globally familiar as the Amazon to the north, the Pantanal is one of the most biologically rich environments on the planet with more than 4,700 plant and animal species.
The Pantanal contains South America's highest concentration of wildlife - while its enormous water reserves are vital for the 8 million people who depend on the Pantanal’s fresh water, fish, climate control and tourism.
What Problems Does It Face?
A combination of climate change, development, expanding agriculture, urban growth, forest fires and pollution are creating major issues for the wetland — bringing drastic consequences for the environment, wildlife and millions of people who depend on the Pantanal’s natural hydrology.
A growing number of environmental pressures, ranging from unsustainable infrastructure development to untreated waste pollution, threaten to destabilise the regional ecosystem and the benefits it provides to people and wildlife.
Deforestation in the Pantanal is increasing rapidly, with more than 12% of the forest cover already lost. At the current rate, the Pantanal’s native vegetation will disappear by 2050 if no measures are taken to combat this trend.
Faced by the worst drought in 47 years in 2020, more that 26% of the Pantanal was consumed by fire - leading to millions of acres destroyed, millions of animals killed, and local communities devastated.
Who Are SOS Pantanal?
SOS Pantanal are a non-profit institution promoting knowledge management & the spread of information about the Pantanal biome to various groups including governments, large enterprises, farmers, landowners and the general public.
Their mission is to inform and promote the dialogue for a sustainable Pantanal and to manage knowledge to aid the conservation of biodiversity and natural resources in the biome.
What Do They Do?
By supporting this incredible organisation, you are helping to build a promising future for this incredible tropical wetland.
All donations go towards supporting the environmental and economic development of this area and securing the future of the world's largest tropical wetland.
Donations also help to fund the Pantanal Brigades programme, which creates local fire brigades to fight the devastating fires the Pantanal faces each year. These fires threaten the delicate balance of the natural ecosystem, kill wildlife and destroy local communities.
You can learn more about SOS Pantanal and their work in this short video here:
What are Purolabs doing?
Every day between the 1st and 12th of December we'll be running a 12 Days of Xmas promotion campaign on our social media and email newsletter.
If you haven't already signed up for our newsletter you can do so on the main homepage of our website.
Every day there will be a new special offer which provides the opportunity to save on some of our most popular products.
During this period we'll also be donating £1 from every order directly to SOS Pantanal to help them in their mission to help preserve this amazing natural resource, which is vital in preventing climate change and securing a sustainable future for us all.
How Can I Help?
By placing any order during this 12 day period you'll be directly contributing to SOS Pantanal as we'll be making a £1 donation on your behalf.
We are hugely passionate about this charity and hope you will join us in the ongoing support of their mission in creating and maintaining a sustainable Pantanal. The Pantanal needs you!
How Will I Know How Much Was Donated?
We'll be sending an update on our email newsletter and social media in January confirming the total amount donated, as well as an update from SOS Pantanal themselves.
Will There Be More Give Back Campaigns?
This is just the start of our plans for the Purolabs Give Back campaign. We'll be partnering up with more amazing charitable causes in future who share our values so we can continue to create a positive impact.